My good friend Jeff Berman has agreed to contribute a series on marketing for startups to the Scratchpaper community. Here’s a table of contents for all the posts in the series:
- Start-Up Marketing – Understanding the Technology Adoption Curve
- Start-Up Marketing – Mistake #1 Go Before You’re Ready
- Start-Up Marketing – Mistake #2 Assume People Are Eager to Hear From You
- Start-Up Marketing – Mistake #3 Speak to the Industry, Not the Individual
- Start-Up Marketing – Mistake #4 Start by Telling People How It Works
- Start-Up Marketing – Mistake #5 Copy the Category Leader
Jeff Berman is the founder and principal of Berman Creative, a creative agency focusing on brand strategy and marketing solutions for early-stage and redirected companies. You can reach Jeff at www.bermancreative.com. We’re grateful for his contribution.
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If you enjoyed this post, you might enjoy: Ten Rules For Navigating in The Age of Outrage, That Vision Thing, Delusional Economics, Loch Ness, Unicorns & The First-Mover Advantage, Does This Slide Deck Make Me Look Fat?, The Long Road to Instant Success, Getting Off The Ground; Early Formation Economics, What I Look For In An Entrepreneur, The Overture, Do The Right Thing, Instagram’s Turn for a Face-Palm, Zynga’s Bad Kharma, Bank of America Still Sucks, Netflix: 3 Lessons From the Pricing Fiasco, Bank of America Still Sucks, Walking into a Buzzsaw (Amazon’s Brazenly Arrogant Retail Promotion), Something From Nothing – Bringing the Store to the Customer.
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