Archives for March 2013

Understanding Crowdfunding for Entrepreneurs & Investors

This week Dan Sullivan and I did a talk for The Capital Network on the pros and cons of crowdfunding for entrepreneurs and investors. The key distinction we were making is that people conflate two very different kinds of activities into one bucket. Product crowdfunding is a very interesting way of financing innovation at the product level. Equity crowdfunding where you take ownership in a company is a much different and more complicated thing. For additional thoughts on the product crowdfunding, see Customer Crowdfunding: Not So Fast, Entrepreneurs and the redux. For additional thoughts on the equity issues, see here (Thoughts), here (Dixon), here (Wilson) and here (other).

In any event, our presentation was followed by a great discussion, for which I unfortunately do not have a transcript, but I do have the slides.  Here they are:

Comments, questions or reactions to this post? Leave a note below and I will respond to your questions.

If you enjoyed this post, you might enjoy: Nailing The One Minute PitchStart-Up Marketing SeriesCustomer Crowdfunding: Not So Fast Entrepreneurs (Again!)Constructing a PitchPick Your Angel Investors Wisely (David Hornik)Why Angels Chase ElectronsBoards vs. Advisory BoardsInterview: State of the VC & Angel Market and How to Raise Money, Delusional EconomicsTen Rules For Navigating in The Age of OutrageThat Vision ThingThe Power of An Advisory BoardLoch Ness, Unicorns & The First-Mover AdvantageDoes This Slide Deck Make Me Look Fat?,  The Long Road to Instant SuccessTop Angel Investors in New EnglandLaunchpad Overview – Angel Video Interview SeriesCustomer Crowdfunding: Not So Fast, EntrepreneursCrowdfunding: You Cannot Make This Stuff Up!Angel Video Interview Series,  VC Investing: Are the Lines Starting to Converge?Thoughts on CrowdfundingEntrepreneur at Work: Caine’s Arcade,  The Crowdfunding Interview (Frank Peters Show), Pattern Matching Can Cause BlindspotsGetting Off The Ground; Early Formation EconomicsPitch Clinic at MassChallenge (Video)Are Entrepreneurs Wild Risk-Takers?Top 20 Dos & Don’ts with Angel Groups & Early Stage Financing20 Bootstrapping Ideas
Subscribe – To get an automatic feed of all future posts subscribe to the RSS feed here, or to receive them via email enter your address in the box in the upper right or go here and enter your email address in the box in the upper right. You can also follow me on Twitter @cmirabile and on Google+.


Start-Up Marketing (Guest Post – Five in a Series)


My good friend Jeff Berman has agreed to contribute a series on marketing for startups to the Scratchpaper community. This is the fifth in the series (table of contents here). Stay tuned for more.

How to Botch Marketing #4: 

Start By Telling People How It Works

The whole point of marketing is to get your prospects to pay attention to your message, to sit up in their chairs and turn on the front part of their brains and take in what you have to say. You need to constantly remind yourself that most people are actively trying to tune you out.

Marketing is getting people pay attention to you when they would rather not.

The Problem With How-It-Works Messages [Read more…]