My good friend Jeff Berman has agreed to contribute a series on marketing for startups to the Scratchpaper community. Here’s a table of contents for all the posts in the series:
- Start-Up Marketing – Understanding the Technology Adoption Curve
- Start-Up Marketing – Mistake #1 Go Before You’re Ready
- Start-Up Marketing – Mistake #2 Assume People Are Eager to Hear From You
- Start-Up Marketing – Mistake #3 Speak to the Industry, Not the Individual
- Start-Up Marketing – Mistake #4 Start by Telling People How It Works
- Start-Up Marketing – Mistake #5 Copy the Category Leader
Jeff Berman is the founder and principal of Berman Creative, a creative agency focusing on brand strategy and marketing solutions for early-stage and redirected companies. You can reach Jeff at www.bermancreative.com. We’re grateful for his contribution.
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