Vizibility – An Obvious And Useful Idea

Nice write-up on Vizibility in Business Insider recently.  Vizibility is a cool company founded by James Alexander which provides a very useful service.  It allows you to easily build the perfect search of yourself to pull up the best and most relevant items, remove duplicates and irrelevant hits, and promote the key stories you want to highlight.  It then gives you ability to capture that perfect search as a “search me” button, link and QR code that you can use online and offline in email signatures, business cards, blogs, web profiles and the like.

I’ve been a user of the service since before I first invested and have found it very handy in personal use – I’ve even got my QR code on my business card.  But what it is interesting is the power this gives professionals who live and die by their professional identity, not to mention the flexibility it gives to the marketing professionals who try to manage them.

Vizibility helps people get found online and enables its users to curate personal search results to make a killer first impression.  As a SAAS delivered platform, Vizibility increases customer retention and lifetime value for the websites and businesses embedding their sticky personal branding tools.  Instead of having to build a mini-bio site for every consultant, lawyer, accountant or doctor in an organization, it is now possible to add one button to their profile that quickly pulls up authentic, relevant, live search results.

And it does so in a transparent way – the search string driving the results is right there for the examination of the person evaluating the hits.  To me that is critical in terms of trust, and much more valuable than the content-farming approach used by some reputation management alternatives.  Search is the paradigm we are all used to and this fits perfectly with the research methods everyone uses anyway.

Worth checking out.  Here’s a cool intro video:

 

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  1. […] professionals, and why Vizibility is a useful way to build trust. You can read the full feature here. Thanks to Christopher and the ScratchPaper blog for the […]

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